HTC 10 is solid, but consumers need to be convinced

T

he HTC 10 is no afterthought: It’s a well-engineered smartphone, with all the specs and capabilities of a true flagship, flavored in a style reminiscent of the brand. But, it has been a while since I was excited to review an HTC device. This wasn’t a purely subjective feeling. A year ago, HTC launched the One M9, and it was reported to be a decidedly mediocre device across the board; it almost felt like an afterthought.
Now, with the HTC 10, the problem is no longer, “can HTC make a great phone again?”, but “can HTC sell great phones?”. After all, there should be a full comeback this time.
Price as Reviewed: $699 at HTC.com

Basics

• 5.2 inch Quad HD (2560 x 1440 pixels), 564ppi
• 2.2GHz Qualcomm Snapdragon 820 quad-core, 64-bit
• 12MP UltraPixel 2 camera with 4K video recording, hi-res audio, 1.55μm pixels, OIS
• 5MP front-facing camera with 1080p HD video recording, 1.32μm pixels, OIS
• 32GB internal storage, expandable via microSD to 2TB (adaptive storage enabled)
• Android 6 with HTC Sense
• 3,000mAh battery and USB-C
• 4GB of RAM
• Dimensions: 145.9 x 71.9 x 3.0 – 9.0 mm, 161g
• Aluminum unibody in dark grey or silver